Why we made this.

Passion, Purpose and a Paycheck. This is your livelihood. Big Little Gyms’ training services gets gym owners laser-focused on the simple actions that create big reactions to grow, scale and thrive.


  • Set a new market standard
  • ​Maximize the value in your services
  • ​Improve & automate member acquisition
  • ​Raise member ascension & lifetime value
  • ​Improve member retention
  • ​Hire & manage a lean team
  • ​Scale to 6-figure+ profits
Take You From Builder to Master
The Goal 
Add 6 figures plus profit
Program Length
9 Weeks
Mentorship + Training + Tools
What is it?
  • ​The program shows you how to scale your gym using new systems that work. No theory, long-winded filler, or out-dated junk that doesn't work anymore. It starts with 9 weeks that include day-by-day training, live Q&A calls and a community of successful gym owners.
Who is it for?
  • Any gym owner looking for a great experience as you look over my shoulder as I teach you how to build a system designed to get members. The skillset I'm going to teach you is something you can never UN-LEARN. And it is something that every business on the planet wants: The ability to get members when you need to.
How does it work?
  • We'll be meeting every week, LIVE, over Zoom. I'll be showing you exactly what to do to make campaigns that gets members. You'll be looking over my shoulder as I walk you through every step of the process ...keeping it super simple and fun ...so you'll actually implement AND have a new system you can benefit from forever.
Why does it exist?
The reason is simple: This has been built to help you win. Period. I want to see you absolutely CRUSH gym ownership. Especially during these crazy times.

Plus, as you'll soon see, most people who work with me end up being customers or members of mine for years because I overdeliver and they get great value.

And I figured this is a great way to "put my best foot forward" by helping you win. If you're like most folks, you'll want to work together ongoing. (That's my "secret" motive.)

Anyway, if you want to get to work and discover how to create systems & strategies that gets members, shows you how to keep them and build the dream team around you, this is definitely the right thing to do.  
Don't Just Take Our Word For It
check out what these adventurers who took the leap of faith had to say....
Jennifer Foret
See how BLG has turned Jenn's gym around and profitably bringing in consistant new membership and more freedom with our fully automated lead generation systems!
Kelly McGriff-Culver
See how Kelly got 152 leads, 52 new paying members and nearly $10k of new revenue in just a couple months using BLG without spending a DIME on ads during the pandemic!
Mike McGoldrick & Erin Porter
See how Mike and Erin has benefit immensely from the guidance and mentorship of Will and the BLG Team to grow and stay profitable even during shutdown!
Michael & AIMEE Connant
See how Michael & Aimee are growing their gym using our systems to automate lead generation and get more members with doing less!

Here's What We Are Doing:

To scale a gym to be a success and change your life, just information is not enough, you need an immersive environment.
Big Little Gym's provides proven process, mental reprogramming, community and expert mentorship.

Custom Website w/ Complete Done-For-You Gymnetics.io Automation Build w/ Customized CRM & Onboarding

We are going to do some of the work for you by building you a completely custom website with fully automated backend that includes properly place lead-gen forms, with pre-built automated text message & email follow-up campaigns, intro booking scheduler and team notifications

  • ​Completely optimized for all the search engines
  • ​Custom copy written to enhance your brand, tell you your story and set you apart in your market.
  • ​Website is built on a fully optimized Wordpress backend and included hosting, updates and ongoing management is included
  • ​The Gymnetics CRM will organize your lead gen efforts and automatically ensure leads are properly nurture down your sales pipeline with the intent to get them booked for an intro, showing up and then converting to a happy member.
  • ​Gymnetics Mobile app to manage all lead-gen communications on the go is included
  • ​All built-in text messaging and email autoresponder costs are included
  • ​We're GETTING IT DONE. At the end of this, you will have a fully functioning system set up and running.

A package likes this alone built by a less experienced web developer would cost you well over $5,000 but this is just one of the things INCLUDED by joining BLG!

World Class Growth Strategies w/ Actionable Step-by-Step Trainings

I'm going to show you multiple ways to generate revenue. Not just running some ads, I'll show you the small things you need to start doing each month that result in a steady sustainable flow of new members. Should you need a big win, I'll also show you how to do things like running ads on platforms like Facebook and Google with high-converting, high ticket offers.

The best part is, everything you need execute is included and the tools are built into Gymnetics. The funnels and automations needed are already done-for-you. We even give you a swipe file of all the ad copy and images that are working right now.

  • ​Blocking out 1-2 hours everyday so that you can execute on the "Four Power Activities"
  • ​Hunting - Growing and boosting your gym's presence and making offers on the platforms that matter
  • ​Advancing - Starting conversations and generating more no-sweat intros when you need them
  • ​Farming - Stimulating your following with useful content, retargeting recent traffic and re-engaging old leads on a regular basis.
  • ​Closing - Add process your intro consults and dial in the way you're selling so you can build enough value to ask what you're really worth.

These principle-based strategies become the sustainable backbone of the businesses growth strategy and result in steady gains. 

Revamp Your Business Model & Build Your Member Ascension Machine

It's not just about getting new members. It's also about providing your existing members tremendous value and giving them an opportunity to ascend to higher level programs when they want it.

Did you know, that 20-30% of your current members would gladly pay for a higher level service if you offer it to them? It's just gotta be done the right way and you have a plan for how to do it.

Getting more members shouldn't be the only way your gym makes more revenue. Sometimes giving existing members more value fills a deeper need and is a simpler way to boost revenues.

  • ​We will break down the business model of your gym and show you how to reassemble it for successful ascension opportunities. Literally, how the money flows in and flows out.
  • ​Included trainings and tools for bolt-on habits-based nutrition and accountability programs 
  • ​How and when to offer these services and also how to promote them to your members internally

​Generate a quick $2,000-$3,000 or more revenue quickly without bringing on a single new member

Doing The Things That Should've Been Done Before You Opened The Doors

We will sit-down and develop your businesses growth strategy and break down the numbers month-by-month to the ridiculous so you can see how it will come together.

You will see how each of the tools and strategies fit together and will have month by month goals with action steps.

  • ​Mentorship and guidance via private 1-on-1 strategies call each month with weekly group coaching
  • ​Access to our members only Slack Channel and Facebook Groups
  • ​Access to our team of assistants to help guide you through any strategy your executing on
  • ​Establishing the businesses core values, vision boarding and setting a three year plan
  • ​Establishing an practical attack strategy for each month using the tools given to your in the program
  • ​Assembling the war machine and getting to work with confidence

When the companies mission and values are establish along with strategic planning the sky is the limit. It also get's every person on the team on the same page and eliminates confusion on where the boat is sailing.

Team Building So You Can Automate, Delegate and Eliminate Time-Consuming Tasks

If you find success in growing your gym, the very first thing to be considered is assembling your dream team.

Making a good hire will make your life better, making a bad hire will make your life hell. So we give you an entire process for attracting talent, finding the right personality type for the role, funneling out the non-fits, hiring them, paying them right and interning them for success.

When you follow this process you will build a team of soldiers and you'll never doubt whether or not you're in alignment.

  • ​Bullet proof application process
  • ​Hiring documents with employment agreement and compensation addendum
  • ​Internship matrix and training

Building the Dream Team. Priceless.

Battle tested and proven results.

Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only cause & effect.
Our method focuses on results and data, not the crowd.

Expert mentorship on demand

Get personalized mentorship from experts who can troubleshoot your problems and provide direction. All
courses include weekly Q&A calls, recordings, student interviews, livestream sessions and 24/7/365 support.

Online e-learning platform

Watch training videos in stunning HD, or listen to the audio recordings. Access
the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Interactive community

Join an energetic community of hundreds of gym owners on the
same wavelength as you. Gym ownership is lonely when you're surrounded by "normal people" who just don't get it. Get inspired, ask questions, generate ideas, make friends and have fun!

Here's a summary of everything you get

This is not your typical "course" or "mentorship". In just 9 weeks we'll help you gain clarity and laser focus on pivotal things in your business.
Set a new standard of excellence, systemize everything, scale your numbers, hire a killer team, become #1.

Here's what you get with Foundations:

  • ​​9 weeks of access to World Class Growth Strategies w/ Actionable Step-by-Step Trainings w/ Done-For-You Tools
  • ​Every training includes the print-outs and resources needed to take action steps for things like hiring, coach internship, operational systems, sales process, fulfillment strategies, etc.
  • ​Custom Website w/ SEO optimization, lead-gen optimization, hosting, updates and management
  • ​Complete Done-For-You Gymnetics.io Automation Build w/ Customized CRM & Onboarding
  • ​Full Access to Atomic Coaching Habits Base Member Success Training - Our plug and play gym accountability & nutrition system with app build, support and coaching call.
  • ​3 private one-on-one strategies sessions with you and our team to gain insight and strategies unique to your business
  • ​Weekly Live Q&A's — Ask questions to Will directly, every week w/ access to ​​Past Event Recordings — View past and future events in 1080p HD.
  • ​​​Elite Private Community — Access to private Slack channel for disucssion and support with a tight-knit group of elite gym owning entrepreneurs.
You can’t survive in this industry without being able to get results. But you don’t care about someone else’s results. You care about your results. We’re committed to showing you both. If you’re serious about investing in growing your skillset and scaling results, then please take the first step to launch your business to even greater success. See you on the inside!

Interested in getting started?

Here's what More Big Little Gyms clients are saying...

Our students aren't just satisfied, they have successful gym businesses, they have freedom of time and they're winning.
"We tried a couple other "guru's" before with no luck. This year we took the leap with Will and BLG. Fast forward a couple months and we've generated ten's of thousands of dollars in long-term revenue."
Addie & Eric Gaylord
"We took a more aggressive route following Will's direction and did over $8491 in new revenue in two weeks 
and we actually ended up keeping 100% of the members that signed on from our initial campaign."
Theresa Young
"I have done a lot of work with a lot of other gym mentoring "guru's" and none of them had the training, systems and attention that Will and Big Little Gyms does"
Ben Smallkowski
Copyright 2019 - Big Little Gyms, All Rights Reserved