The Training


Why we made this.

Passion, Purpose and a Paycheck. This is your livelihood. Big Little Gyms’ training services gets gym owners laser-focused on the simple actions that create big reactions to grow, scale and thrive.


  • Set a new market standard
  • ​Maximize the value in your services
  • ​Improve & automate member acquisition
  • ​Raise member ascension & lifetime value
  • ​Improve member retention
  • ​Hire & manage a lean team
  • ​Scale to 6-figure+ profits
Take You From Builder to Master
The Goal 
Add 6 figures plus profit
Program Length
9 Weeks
Mentorship + Training + Tools
What is it?
Foundations is a 9-week online program 
with a full day-by-day training, live Q&A calls and a community of successful gym owner. The program shows you how to scale your gym using systems.
Who is it for?
BLG Foundations is for gym owners who already have an established business with members, but want to scale and add profit with predictable systems, automation, lean team and proven honest marketing.
How does it work?
You watch the videos, complete the action
items, use the provided tools and templates.
Ask questions in the FB group or on the live
Q&A calls, follow the process, get results.
Why does it exist?
We created Foundations because most established gym & fitness service businesses are clueless when it comes to scaling, hiring/managing a team and making things predictable, consistent and systemized.

Here's how it works.

To scale a gym to be a success and change your life, just information is not enough, you need an immersive environment.
Big Little Gym's provides proven process, mental reprogramming, community and expert mentorship.

Acquire: Building the Member Acquisition Machine

I'm going to show you how ads work at a high level and how we use them with our three proven funnels. Then I'm going to go over the numbers and show you the KPIs that will be the driver behind acquiring new members at a affordable and known cost.

  • ​Scientific method — our process to find the winning formula
  • ​How the campaigns work and how to work through this process
  • ​Essential Ads Training and funnel KPI’s
  • ​How to navigate the stormy seas of Facebook ads with confidence
  • ​Multiple ways to get leads when you need them without any slimey tactic

$9,995 value

Convert: Building the Trust & Authority Machine

I'm going to show you how we take someone from a complete stranger who's never heard of us before, to a trusting, paying member in one of our programs with automation, simple follow up and a consultative selling approach. It doesn't matter if you know nothing about sales, you have no previous sales experience, you're an introvert or you're awkward talking to people. This training is going to show you the art and the science of sales.

  • ​Blocking out 1-2 hours everyday so that you can execute on the "Four Power Activities"
  • ​Hunting - Growing your gym's brand awareness and audience on the platforms that matter
  • ​Advancing - Starting conversations and generating appointments
  • ​Farming - Stimulating your following with useful content
  • ​Closing - Doing intro sessions and signing up new members 

$2,995 value

Overdeliver: Building The Fulfillment Machine

A's hire A's and B's hire C's. If you have a team of B's and crappy processes, you're dead. Talent, team, and culture are the most important things in business once you've got acquisition in place. Intelligence, passion, standards, values, beliefs, behavior — all these things permeate in your service. You MUST get talent and culture right.

  • ​Building a “real company”
  • ​The herd effect
  • ​Culture > strategy
  • ​Hire when it hurts
  • ​Mentor coaches VS Routine coaches
  • ​Self-replicating fulfillment machine

$4,995 value

Ascend: Building The Member Ascension Machine

How do you know when it's time to for a member to ascend to higher levels of service and ask them to pay for it? Gym members, like everyone, start small and then evolve into wanting more polished levels of service over time. The key is knowing when to offer it. Big Little Gyms shows you how to know when it's time and what to offer

  • ​What is the alchemy of member ascension and why is it important?
  • ​​Important things to know about internal member ascension that nobody else is doing
  • ​The science behind the Gym Value Ladder
  • ​The Member Ascension Process
  • ​Overdelivering on your promises as a fitness provider

$2,995 value

Advocacy: Building The Raving Fan Machine

How do you know when it's time to ask a customer who is so overwhelmed and floored by the customer service and experience they’ve received for referrals? Your members, when given the right opportunity and motivation will reward you.

  • ​What is the science of a solid member referral strategy?
  • ​​Important things to know about member referral strategy that nobody else is doing
  • ​The science behind growing from within
  • ​Build your trust and authority with testimonials and social proof from raving fans

$2,995 value

Battle tested and proven results.

Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only cause & effect.
Our method focuses on results and data, not the crowd.

Expert mentorship on demand

Get personalized mentorship from experts who can troubleshoot your problems and provide direction. All
courses include weekly Q&A calls, recordings, student interviews, livestream sessions and 24/7/365 support.

Online e-learning platform

Watch training videos in stunning HD, or listen to the audio recordings. Access
the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Interactive community

Join an energetic community of hundreds of gym owners on the
same wavelength as you. Gym ownership is lonely when you're surrounded by "normal people" who just don't get it. Get inspired, ask questions, generate ideas, make friends and have fun!

Here's a summary of everything you get

This is not your typical "course" or "mentorship". In just 9 weeks we'll help you gain clarity and laser focus on pivotal things in your business.
Set a new standard of excellence, systemize everything, scale your numbers, hire a killer team, become #1.

Here's what you get with Foundations:

  • ​Weekly Live Q&A's — Ask questions to Will directly, every week.
  • ​​Event Recordings — View past and future events in 1080p HD.
  • ​Elite Community — Join a small group of elite gym owning entrepreneurs.
  • ​Ninja Training — Get 9 weeks of access to Will's absolute best content.
  • ​Gymnetics Full Enterprise Access - Our automation engine ($900 value)
  • ​Full Access to Lean Body Protocol - Our plug and play gym nutrition system with support and coaching call.
  • ​Fully Custom Website - hosted, managed, built for you and connected to Gymnetics ($3000 value)
You can’t survive in this industry without being able to get results. But you don’t care about someone else’s results. You care about your results. We’re committed to showing you both. If you’re serious about investing in growing your skillset and scaling results, then please take the first step to launch your business to even greater success. See you on the inside!

Interested in getting started?

Here's what our students are saying

Our students aren't just satisfied, they have successful gym businesses, they have freedom of time and they're making money.
"We tried a couple other "guru's" before with no luck. This year we took the leap with Will and BLG. Fast forward a couple months and we've generated ten's of thousands of dollars in long-term revenue."
Addie & Eric Gaylord
"We generated over $8491 in new revenue in two weeks 
and we actually ended up keeping 100% of the members that signed on from our initial campaign."
Theresa Young
"I have done a lot of work with a lot of other gym mentoring "guru's" and none of them had the training, systems and attention that Will and Big Little Gyms does"
Ben Smallkowski
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